Six questions away from your Innovation Profile

Please set the sliders so that they represent your innovation approach.

Incremental Change

You innovate by improving existing products moderately.

Disruptive Innovation

You are not afraid of targeting new customers or compleytely changing your offering.

Fast Follower

You attempt to learn from and improve on the experiences of the initial innovator.

First Mover

The first one on the market should be you, because you want to capture a high market share.

Technology

You do research and development. Customers will come when the result is great.

Market Understanding

The market is your mantra - you strive to satisfy your main customers and outperform your competitors.

Product Trends

You are on top of industry trends and you implement them - sometimes by adapting older products.

Customer Insights

You know everything about your existing and your potential customers and they help you to improve.

Involve Concerned

You believe in cross-functional teams - you envolve even suppliers - and their innovtion capabilities.

Manage Resources

You monitor product life cycle and ressource allocation - and you are not afraid of rigorous decisions.

Monetize

You expect return on investment and you consider marketing innovations.

Deliver

Quality first - product launches have to be well planned and address migration and adoption processes.

This questionaire is anonymous until you decide to inform others.

Consider each of the six dimensions of innovation strategy with respect to your company and its typical approach to innovation (across product teams, business units, etc.)